the process

With over 25 years of experience, I bring a rigorous, results-focused methodology to each project—designed for clients who need real business outcomes. The ADDIE+ framework not only guides each step of the process but adds a dynamic edge to create buzz, involve stakeholders, and ensure sustainable growth.

the ADDIE+ methodology

Analysis phase

Understanding Your Challenge
I begin by diving deep into your business challenge, working collaboratively to:

Clarifying the Problem:
Uncover the root issues or opportunities that need addressing.

Defining Goals & Objectives:
Establish measurable outcomes that align with your business priorities.

Identifying the Environment:
Assess your audience, resources, and operational landscape to ensure a tailored approach.

Design phase

Crafting the Strategic Blueprint
In this phase, I translate business objectives into a detailed design strategy that includes:

Solution Architecture:
Mapping out a clear, results-driven framework that aligns with your goals.

Content & Subject Matter:
Analyzing relevant content and resources to ensure clarity, relevance, and impact.

Planning & Media Selection:
Identifying the best platforms, media, and technologies to reach your audience effectively.

Development phase

Building the Solution
Here, I bring the design to life, handling the technical and creative development to make your vision a reality:

Asset Creation:
Developing and assembling all content assets, from visual elements to technical components.

Technical Development:
Implementing web, mobile, and server technologies tailored to the project.

Testing & Quality Assurance:
Conducting thorough testing and debugging to ensure functionality and user experience.

Iterative Feedback:
Reviewing and refining based on client and stakeholder feedback, ensuring we’re on track to meet business goals.

Implementation phase

Bringing the Strategy to Market
In this phase, I ensure a seamless transition from development to real-world application:

Deployment & Rollout:
Launching your project across the selected platforms and ensuring a smooth integration into your existing systems.

Knowledge Transfer & Documentation:
Providing clear documentation and resources that empower your team or clients to maintain and maximize the solution independently.

Monitoring & Optimization:
Offering ongoing support for troubleshooting and performance tracking to make adjustments as needed, ensuring the solution continues to align with business goals.

Evaluation phase

Measuring Success & Refining
for the Future
In the Evaluation Phase, I ensure that each project delivers meaningful results and drives continuous improvement. This phase is essential for understanding the project’s effectiveness and making any needed adjustments.

Formative Evaluation:
Conducted throughout each phase of the project, allowing us to catch issues early and make course corrections as necessary. This ongoing feedback ensures alignment with project goals and optimal performance.

Summative Evaluation:
A comprehensive assessment following project completion, where I review all metrics, client feedback, and project outcomes. Together, we determine whether the project met or exceeded expectations, providing insights for any necessary refinements.

Key Activities:
Performance Metrics & KPIs:
Measure key performance indicators to assess the impact on business goals.

Stakeholder Feedback:
Gather feedback from all involved parties to understand successes and areas for improvement.

Continuous Improvement Plan:
Use evaluation insights to create an action plan for future projects, ensuring each iteration becomes even more effective.

The PLUS Advantage: Going Beyond ADDIE

Unlike traditional models, ADDIE+ goes further to ensure long-term success and engagement.

Excite – Creating a Buzz:
Generate anticipation and enthusiasm around the launch, getting stakeholders and audiences excited about what’s to come.

Engage – Involving Your Customers:
Build meaningful connections with your audience, fostering a sense of involvement and loyalty to the brand or project.

Embed – Providing Ongoing Support:
Ensure the solution remains impactful with continuous support, from updates and optimizations to long-term strategy planning.

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